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Ann Marie Scheidler
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About

hello.

I’M ANN MARIE SCHEIDLER!

Born and raised on the North Shore of Chicago, I’ve always had a genuine love and curiosity for people and their stories. As far back as the eighth grade, I remember wanting to grow up and be the next Barbara Walters.

I studied journalism at the University of Notre Dame (go Irish!) and entered the job market when news careers were hard to come by. After a decade in advertising and communications consulting, I rediscovered my love for storytelling working for Chicago’s leading luxury lifestyle publishers both as a writer and an editor. These assignments took me around the world and connected me to some of the most fascinating people I ever met.

As much as I loved my roles in magazine writing, I could never shake the idea that I wanted to build something of my own. That’s why in 2018, I launched my blog. AnnMarieScheidler.com lets me dive deeper into the things I find most interesting and share from a perspective of a slightly more seasoned blogger. My promise is to always share content that is true to me.

If you would like to work together, I welcome the chance to speak with you. Here’s a little bit more about me.

annmariescheidler

Here's everything that is happening over on Instagram.

All the spring celebrations are just around the co All the spring celebrations are just around the corner, and I’ve learned it’s the little things that make them feel special. For me, it starts with the table. Crisp cotton linens from @petiteplume, a few flowers, and suddenly it all feels pulled together 💙
There’s no place in the world that I love as much There’s no place in the world that I love as much as I love London! And to be able to share it with most of my crew…just the best! Until next time! 🇬🇧🇬🇧🇬🇧
Proof that old parents can learn new tricks. First Proof that old parents can learn new tricks. First and last senior spring break in the books! ✌🏻
I get asked all the time who does my makeup, and t I get asked all the time who does my makeup, and the answer is always my friend Katherine Heinrich at Bluemercury.

She had me stop by the store today to preview Trish McEvoy’s spring colors and show me a new eye combo I immediately loved:

• 24-Hour Shadow & Liner in Shell on my lid
• A wash of Liquid Face Color in Pick Me Up on top (Blush on your eyes is so good! Very similar to the color Margot Robbie sold out after she wore it in Wuthering Heights!)
• Rose Quartz shadow brushed over that and up past the eye crease
• White Peach Glaze Eye Shadow pressed into the inner corner of each eye

The best part of working with Trish McEvoy artists is that they teach you how to recreate the look yourself. Katherine does half my face and then hands me the brush so I can do the other side.

This week (3/12–3/15) Bluemercury is hosting their Lift, Glow & Define Event—15% off plus a gift with purchase. If you’re near Lake Forest, Katherine and Megan will be there this week! You can call the store to make an appointment. 

Save this post if you want to try the eye combo. Or, comment EYES and I’d be happy to send you the links to these products. ✨
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#bluemercury #trishmcevoy #makeuptips #midlifebeauty #springmakeup
And the beat goes on! So fun for this next adventu And the beat goes on! So fun for this next adventure with Leo and thrilled I still get to be a part of it! 🏈
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#momsofinstagram #collegevisit #collegefootball #raisingboys #momlife
I used to think growth meant doing something big. I used to think growth meant doing something big. Now I think it looks a lot more ordinary than that.

It’s taking longer walks and lifting heavier weights.
It’s letting your kids figure some things out on their own.
It’s refreshing a room instead of starting from scratch.
It’s worrying a little less about what you can’t control.

Midlife doesn’t have to be dramatic. We’re not starting over. We’re just moving from a place where we know ourselves better.

If you’re raising kids, building something of your own, and trying to feel more like yourself again, I’m really glad you’re here. ❤️

#MidlifeWomen #momlife #MomsOfTeens #WomenOver40
#MidlifeStyle
Ann Marie Scheidler 2026
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